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Karen Payton Vice President on Wheels Incorporated to Join “Ask Patty” Advisory Board

Published Aug 9th 2006, 10:27pm by
Sarasota, FL (PRWEB) May 24, 2006 -- CarsMagazine.com has announced that Deborah Renshaw, 30-year old professional NASCAR driver from Bowling Green Kentucky and the first woman to lead a lap in a NASCAR sanctioned series, will head up the automotive advisory panel of industry-expert women for their new woman’s portal, ‘Ask Patty’. The ‘Ask Patty’ website (http://.askpatty.typepad.com) launches May 23, 2006 in conjunction with Carsmagazine.com and will provide a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

As part of her automotive advisory role, Renshaw will respond online to questions from consumer women regarding their automotive needs. “‘Ask Patty’ is what consumer women have been waiting for - a safe online place to get advice before they visit their local car dealerships," states Renshaw. "I am pleased to join the “Ask Patty” team of expert automotive advisors and believe my experience and industry knowledge will help consumer women make educated decisions about their automotive needs and enable them to have a better experience with local car dealerships."

Renshaw was selected to head the advisory board based on her deep knowledge of the Automotive Industry. Renshaw states, “I grew up in the car business - my father, Dan Renshaw, owns ‘Renshaw Automotive’ which is a 5-line dealership in Kentucky.”

Renshaw’s racing career began in 1997 after earning a Bachelor of Business Administration and an Associate's degree in Automotive Marketing from Michigan's Northwood University. She additionally graduated from National Automobile Dealers Association (NADA Dealer Candidate Academy) and the Lyn St. James Driver Development Program (www.lynstjames.com).

After entering the Craftsman Truck Series in 2004, she became the first woman to ever run a complete schedule in one of NASCAR's three premier series in 2005. Other credits include: first woman to lead a lap in a Craftsman Truck Series race and recipient of the “Spirit of Leadership” award for her example to young women seeking careers in the automotive motor sports industry by the Women’s Automotive Association International, (www.waai.com).

“We are very pleased to have Deborah heading up our board!” says Jody DeVere, President of ‘Ask Patty.’ DeVere continues, “Many people, including a surprising number of car dealers, still believe negotiating and buying a vehicle is a man’s job but we know that 80% of car buying decisions are influenced by women and 50% of car purchases are made by women!” According to DeVere ‘Ask Patty’ provides the safe environment for women to get advice and information needed to feel empowered and confident when they negotiate and purchase a new or used vehicle.

Peter Martin, President of CarsMagazine.com added, “Renshaw’s acceptance of the role as head of the advisory board for ‘Ask Patty’ help us help the dealer to foster trust with each web site visitor”.

About Ask Patty:
Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

The ‘Ask Patty’ website is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can ask Patty for automotive advice when they go to http://.askpatty.typepad.com or, go to www.carsmagazine.com and click on the ‘Ask Patty’ icon. Questions can be submitted to Ask Patty via an interactive blog. Patty will typically reply back to the consumer the same day. Selected questions and answers will be posted on an interactive blog, paneled by automotive women experts for the benefit of all consumer women.

About Cars Magazine:
Founded in 1997 in Long Island, New York, Cars Magazine quickly became one of the leading Used Vehicle Marketing Publications in the Tri State area. Cars Magazine has become an industry leader in marketing pre-owned vehicles and with the launch of www.CarsMagazine.com they plan to take their vast experience nationwide. As part of this national expansion they have opened a satellite office in Sarasota Florida.

The executive management of CarsMagazine.com has over 80 years of combined experience in automotive retail, advertising, finance and eMarketing. Their dedication to excellence in customer satisfaction sets CarsMagazine.com apart and ahead of our competitors.



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