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Heather Becklin Ford Motor Company College Graduate Program to Join the Advisory Panel of Ask Patty

Published Aug 31st 2006, 4:59pm by
Sarasota, FL (PRWEB) August 31, 2006 –- Ask Patty.Com, Inc., announced today that Heather Becklin, part of the Ford College Graduate Program, will join the automotive advisory panel of industry-expert women for their new woman’s portal, Ask Patty. The enterprise version of the Ask Patty website at http://www.askpatty.com launched August 21, 2006 and provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Heather is a 22-year-old recent graduate from Northwood University’s Midland, Michigan campus with a Bachelors of Business Administration concentrated in Banking & Finance and Automotive Marketing Management. Heather has experience as the Chief Financial Officer for the 42nd Northwood University International Auto Show. Currently, Heather is the President of Student Membership for Women’s Automotive Association International.

Her awards include; Delta Mu Delta National Honor Society, Vatta Benett Dow Humanitarian Award, Student Northwood University’s Student Senate award and the Who’s Who Among American College Students. In the summer of 2005 she worked as an intern at Sonic Automotive and is currently employed with Ford Motor Company (http://www.ford.com) in the Ford College Graduate Program.

In her automotive advisory role, Becklin will respond to questions from consumer women on automotive related topics via the website. The Ask Patty interactive advice blog launched May 22, 2006.

“I am honored to be a part of Ask Patty and the forward thinking of CarsMagazine.com by launching such a bold initiative with consumer women and car dealerships,” says Heather Becklin. “Ask Patty will be an asset to dealership owners because ‘Knowledge is Power’.” Becklin also states, “I believe Ask Patty will assist the automotive industry in keeping up to date on new innovative ways to increase customer retention.”

“We are excited to add Heather Becklin to our advisory board of automotive experts. She has a fresh perspective on women in the automotive industry,” says Jody DeVere, President of Ask Patty. DeVere continues, “Heather is part of the Ford College Graduate Program which has given her direct experience with the auto manufacturers and dealerships.” According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

Peter Martin, President of CarsMagazine.com adds, “Heather Becklin will be a great new face for the Ask Patty expert panel. Her work with Ford Motor Company and her involvement in the Women’s Automotive Association International provides her with an understanding of the issues women face in the automotive industry.”

About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog; Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.

Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.



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