Specifically, Fiat cars. In the “Godzilla Craves Italian” commercial launched in relationship with the much-anticipated film in theatres now, Godzilla snacks happily on whichever small, brightly colored, Fiat cars he can pick off the streets.
“As one of the year’s most-anticipated films prepares to hit movie screens, we want to think big like the Fiat 500L, and what’s bigger than ‘Godzilla?’ ” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Fiat Group Automobiles Head of Fiat Brand. “There’s no escaping that, whether appetites run for a sporty Fiat 500C, the small-but-wicked Abarth, or the four-door Fiat 500L, there is a FIAT for every taste.”
Unfortunately for Godzilla, the newest Fiat in their stable, the four-door 500L, is a bit too big to swallow.
As part of the promotion, fans can participate in the “San Francisco Showdown” and enter for a chance to win a two-night trip for two to San Francisco, as well as cool Godzilla prizes. Simply visit Fiat’s “San Francisco Showdown” contest page,
where you can help Godzilla hunt through the city to find hidden Fiats and logos. For each Fiat or logo found, players will get one entry into a sweepstakes for a three-day trip for two to San Francisco.
Find out more at the Fiat “San Francisco Showdown” contest page. NO PURCHASE NECESSARY. The San Francisco Showdown Sweepstakes ends 6/24/14 at 9:59:59 A.M. ET. Open only to eligible legal U.S. residents who are at least 18 years old at the time of entry. You must visit the contest page and Click on Official Rules for entry instructions, odds of winning, prize details, restrictions, etc. Void where prohibited or restricted by law. Sponsor: Chrysler Group LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326-2766.