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Forbes.com Features Ask Patty and AutoTrader.com Partnership

Published May 23rd 2007, 9:45pm by

Business Wire - Press Release
AutoTrader.com Partners with AskPatty.com
05.15.07, 1:52 PM ET

AutoTrader.com, the ultimate automotive marketplace, today announced its partnership with AskPatty.com, making the company the primary provider of used and certified pre-owned vehicle listings for the women-advocate automotive website.

Under the agreement, AutoTrader.com will receive prominent placement on the AskPatty.com homepage. AskPatty.com visitors will have access to AutoTrader.com's tools and features, which includes a direct link to the company's industry-leading used and certified pre-owned vehicle listings. Designed to provide women with a safe place to seek advice on cars, maintenance and other automotive related issues, AskPatty.com endorses AutoTrader.com as a women-friendly automotive company and partner.

"AskPatty.com provides a tremendous service to women who seek automotive related advice," said Chip Perry, president and chief executive officer, AutoTrader.com. "Our newly-formed relationship gives AutoTrader.com the opportunity to enhance the car-shopping experience for the women who visit AskPatty.com by assisting them find the right car at the right dealership that matches their lifestyle and needs."

"AutoTrader.com is committed to supporting women and is a generous sponsor of the Women's Automotive Association International, participating in a scholarship program for young women seeking careers in the automotive industry," stated Jody DeVere, President, AskPatty.com, Inc. "AutoTrader.com employs more than 800 women and is to be commended as a role model to the automotive industry in regards to their HR and hiring initiatives with women. AskPatty.com is very excited to partner with AutoTrader.com and provide additional value to the car shopping experience for women through the AutoTrader.com search widget."

"Women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year," stated Peter Martin, CEO AskPatty.com, Inc. "We are thrilled to be working with AutoTrader.com and their dealer customers to help provide the tools for a more enjoyable buying experience for female consumers."

In addition to AutoTrader.com's placement on AskPatty.com, select AskPatty.com articles and stories will also be featured in AutoTrader.com's "Research and Compare" area. The articles will provide in-market, women car shoppers the opportunity to gain further insight and tips on the car-buying process from the AskPatty.com experts.

See full article here.



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