|What is your primary goal with AskPatty.com?
The primary goal of Ask Patty was to
develop a safe place for women to get automotive advice and the concept
behind it was to provide female consumers a resource to get all their
questions answered from an unbiased panel of automotive expert women.
The next step for Ask Patty was to educate dealers. We also wanted to
provide a way for women to find dealers that are female friendly and
that have taken steps to change the way they have done business in the
past in order to provide an enjoyable buying experience for women
Deborah Renshaw, a NASCAR driver, is on your advisory panel. How does
her input help women drivers?
Peter Martin - CEO AskPatty.com
Deborah Renshaw, the top female NASCAR
driver, has become successful in a male-dominated sport. She has
attended dealer school along with her father and she was raised in the
automotive and dealership business. Deborah provides a diversity of
information because not only did she grow up in the auto industry, but
she has gone through the dealer academy so she so she understands more
than most the mindset of dealers. Deborah has been discriminated
against as a woman in the industry and she provides that level of
understanding and insight for women and dealers.
What is the Ask Patty Certified Program?
We developed the Ask Patty certification
program because we really believe in the training of the dealership
personnel. We designed the program to make it very beneficial to
dealerships and consumers. Partnering with Maddox Smye, who penned the
textbook we are using, How to Get Rich Selling Cars and Trucks to
Women, we believe we have a comprehensive program to elevate the
dealerships’ sales and service skills when dealing with women
customers. We believe the actual training is the most important part to
help dealers communicate with their consumers, which is the key to
making the car buying process more enjoyable.
What are the benefits for dealers to be in this program?
program gives dealers the opportunity to position their dealership as
the place to come if you are a woman. If women are purchasing at least
50% of cars sold, then by positioning your dealership as a safe place
for women to come for purchases and service, you will attract female
consumers to your dealership, therefore increasing your overall sales.
When women see the trusted brand of Ask Patty linked to a dealership
they will understand that they can have a pleasurable buying
To the woman consumer, Ask Patty represents an improved buying experience.
incorporating Ask Patty into a dealership’s current web site, they are
reaping all the benefits of the Ask Patty brand online. The
dealership’s site positioning will improve on search engines and
through Ask Patty their site will provide dynamic content. Seven out of
ten people do their car research online. When you think about it that
way you can see how important and beneficial the co-branded web site
Are a women auto buyers really different from male auto buyers?
That is a resounding Yes. Here are some facts on women car buyers versus men: