Deanna Cross Creator of Women's Automotive Network to Join the Advisory Panel of Ask Patty
Published Sep 5th 2006, 6:31pm by
Sarasota, FL (PRWEB) September 5, 2006 -- Ask Patty.Com, Inc.,
announced today that Deanna Cross, creator of the
WomensAutomotiveNetwork, will join the automotive advisory panel of
industry-expert women for their new woman’s portal, Ask Patty. The
enterprise version of the Ask Patty website at http://www.askpatty.com
launched August 21, 2006 and provides a safe place for women to get
advice on car purchases, maintenance and other automotive related
Deanna E. Cross has 25 years in the Automotive Retail and Finance
Industry, is the Founder of, Director and Producer for The Spirited
Maverick Media Co., LLC and the creator of WomensAutomotiveNetwork.com,
"Empowerment in Motion"
a web site that unites women auto consumers and women auto
professionals together on the same page, and displays free tutorial
training on how to buy and sell cars in today's world. Topics covered
are buying, selling, trading, credit, financing, leasing, insurance,
government laws and regulations, and covers careers in auto sales,
Internet auto sales and as a finance manager. There is also a new free
auto classified section for women to list and sell their vehicles.
At age 19, Cross was the first woman to sell and finance cars in a new
car dealership in Northern California. She was raised in the auto
industry and mentored by her father who was a prestigious Ford Dealer
in Marin County. She also developed Finance and Insurance departments
for marine dealers in Northern California and Nevada and was the first
to set up an on the spot delivery site at the annual San Francisco Boat
Cross speaks and writes fluent Spanish. Over her career she has helped
thousands of Hispanic families to start out in the credit world by
financing cars. Having a large following of Hispanic clients in
Northern California, she helped to establish one of the first Hispanic
Home Loan divisions with a large mortgage firm. She has held several
upper management positions in the auto industry, is certified by the
Association of Finance and Insurance Professionals and is a member of
Women in Cable Telecommunications.
In her automotive advisory role, Cross will respond to questions from
consumer women on automotive related topics via the website. The Ask
Patty interactive advice blog launched May 22, 2006.
"I am proud to be a member of the AskPatty.com auto expert advisory
panel. Jody DeVere and I share the same goals and vision for the
empowerment and advancement of women in the Automotive Retail arena,"
states Deanna Cross. "It made good sense for the two leading women's
automotive organizations to join forces and work towards the benefit of
women automotive consumers and women automotive professionals in
today's world. AskPatty.com is a wonderful source where women can
safely voice their questions and concerns and receive expert answers."
“We are pleased to have Deanna Cross as a new member of our advisory
panel,” says Jody DeVere, President of Ask Patty. DeVere continues,
“Deanna has a diverse background in the automotive industry and her
experience with women consumers via the creation of Women’s Automotive
Network makes her an excellent choice for our panel.” According to
DeVere Ask Patty provides the safe environment for women to get advice
and information needed to feel empowered and confident when they go to
their local dealership for car service, repairs, maintenance and to
negotiate and purchase a new or used vehicle.
Peter Martin, President of CarsMagazine.com adds, “Deanna Cross is
bringing an immense amount of knowledge and experience to Ask Patty.
The Women’s Automotive Network is a great resource for women consumers
and will only enrich the availability of information at AskPatty.com.”
About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions
about car buying, selling, repair and maintenance to a panel of expert
automotive women and is a safe online place to share and discuss their
car buying experiences. Women can submit posts directly to the Ask
Patty website by going to the http://www.askpatty.com.
The Ask Patty advisory panel of automotive expert women is headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of
women who hold various leadership positions in the automotive industry.
Women purchase over 50% of all vehicles sold in the United States each
year and influence 85% of the buying decisions, spending over $80
billion. Yet, shopping for and buying a car can be a challenge for
women who are first time car buyers or for women who had a bad
experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases,
maintenance and other automotive related topics. Women can Ask Patty
for automotive advice on the Ask Patty "Get Advice" blog by clicking
here: Ask Patty Blog; Patty will typically reply back to you the same
day. Selected questions and answers will be answered by the panel of
automotive women experts for the benefit of all women.
Properly armed with the right tools and training your dealerships can
increase its share of the largest and fastest growing demographic of
new vehicle buyers in the US -- Women Consumers. The Ask Patty
Certified Dealer program was designed specifically for car dealerships
to attract, sell, retain and keep loyal women consumers.