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BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference

Published Jul 2nd 2008, 1:57pm by

BlogHer Announces Blockbuster Premium-Level Sponsors, With General Motors as Platinum Sponsor, for Its Fourth Annual Conference

PALO ALTO, Calif.--(BUSINESS WIRE)--BlogHer, Inc. (www.blogher.com), one of the top women's online networks and the Web's number-one guide to blogs by women, today announced its list of premium sponsors for its fourth annual blog conference. The event is slated to draw more than 1,000 bloggers from around the world. Under the overarching theme of Reach!, BlogHer 2008 sponsorship efforts include four key programs: going green with GM, a blow-out closing party at Macy's, co-sponsored childcare service for attending mothers and a parallel conference in Second Life. The full sponsorship list for the three-day conference tops more than 40 well-known brands looking to engage with the Web's most powerful consumers.

"This year's sponsor line-up is a testament to top-tier brands realizing the necessity of reaching influential women who have shifted their attention to online sources of information and entertainment, and taking a proactive approach to reach them through our conference," said Jory Des Jardins, BlogHer co-founder and president of strategic alliances. "BlogHer's annual conference provides the perfect platform for marketers and advertisers to connect directly with consumers and create relationships with key influencers. The conference presents an opportunity to learn firsthand what these women are all about."

GM returns as the platinum sponsor for its third year in a row to support BlogHer in going green by sponsoring the conference's Green Guide for attendees, covering the myriad ways they can reduce their environmental impact while at BlogHer. GM is offering a carpool program that will provide bloggers driving to the conference with hybrid vehicles for their travels as well as pay for the first tank of gas. Continuing the green theme, Michelin is calculating and offsetting the conference's carbon emissions, Zwaggle is providing a recycling center for schwag and other conference materials and Waste Management will feature its new green Web site www.greenopolis.com.

The closing party on Saturday, July 19 will be led by premium sponsor Macy's who will host a private party throughout its flagship store in Union Square with other brands sponsoring specific departments. Brand stations include:

  • K-Y® Brand is hosting a party station in the lingerie department, offering discounts and product demonstrations.
  • BlogHer is conducting signings of its inaugural book Sleep is For the Weak in Macy's furniture department. The book, a mommyblogging anthology, features a foreword by Redbook Editor-in-Chief and BlogHer keynote Stacy Morrison, and essays from some of the most talented mommybloggers in the blogosphere.

Catering to its diverse community of women, BlogHer will also be offering childcare services for women bringing their children to the event with co-sponsors PBS Kids, Care.com and LeapFrog Enterprises, Inc. And in true BlogHer fashion, the conference will once again be held in Second Life for those unable to attend the event in-person, thanks to sponsors CNN's iReport and AskPatty.com.

The three-day conference, held at the Westin St. Francis in downtown San Francisco, will feature technical labs, educational workshops, immersive discussion sessions, premium sponsors, keynote speakers and a number of opportunities to network and socialize with bloggers, brands and media executives. Additional sponsor programs include:

  • Gold sponsor iRobot, is sponsoring an Internet Café and Bookstore, in which it will demonstrate the latest Roomba robot products.
  • Gold sponsor John Wiley & Sons, Inc., is publishing a special edition BlogHer Heroes book for conference attendees.
  • Microsoft is sponsoring an "Ask an Expert" breakfast for technology advice.
  • BOCA is sponsoring a morning yoga class for interested attendees.

To review the entire conference agenda and details, please visit: http://www.blogher.com/blogher_conference/conf/2/agenda/1

To see more sponsored activities for all BlogHer '08 attendees, please visit: http://www.blogher.com/special-events-blogher08

About BlogHer

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer provides the number-one community and media network of blogs by women via a community hub (http://blogher.com), annual conferences and an advertising network of more than 1,800 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency.

 

The original press release is available at this Business Wire link

 

Contacts

Racepoint Group
Kristina Joss, 415-694-6709
blogher@racepointgroup.com
or
BlogHer Inc.
Elisa Camahort Page, 408-504-5708
elisa@blogher.org

 




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