AutoExtra.com Partners With Ask Patty to Provide Female Friendly Content
Published Mar 19th 2007, 9:14pm by
Sarasota, FL (PRWeb) March 19, 2007 -- AskPatty.com, Inc. announced today a
partnership with AutoExtra.com to provide online automotive content geared
toward women consumers. AutoExtra.com provides resources for car safety,
recalls, buying and selling new and used cars, and financing. AutoExtra.com's
partnership with Ask Patty represents an increased commitment to the most
influential group of car buyers: Women.
Women purchase over 50 percent of
all vehicles sold in the United States each year and influence 85 percent of the
buying decisions, spending over $80 billion. Yet, shopping for and buying a car
can be challenging for women who are first time car buyers or who have had a bad
experience with a salesperson or dealership.
how important women car consumers are to the automotive business," said Joe
George, AutoExtra.com vice president, strategy and business development.
"AskPatty.com is a great resource that will allow us to better serve a vital
segment of our consumer base."
More Female Facts:
Women account for
85% of all consumer purchases
including everything from autos to health care:
· 91% of New Homes
· 66% PCs
· 92% Vacations
· 65% New Cars
· 89% Bank Accounts
· 93% Food
· 93 % OTC Pharmaceuticals
American women spend about $5 trillion
annually - over half the U.S. GDP and moms in particular spend $1.7 trillion
Women represent the majority of the online market
process information and make purchasing decisions differently than men:
59% of women feel misunderstood by food marketers
· 66% misunderstood by
health care marketers
· 74% misunderstood by automotive marketers
· 84% misunderstood by investment marketers
· 91% of women in one
survey said that advertisers don't understand them
"Women are the
majority car buyers and are doing most of their initial research online," stated
Jody DeVere, AskPatty.com, Inc. President. "By addressing the needs of women and
providing more resources for women online, AutoExtra.com is a great example of
the direction of the online automotive marketplace."
AutoExtra.com, based in Norfolk, Va., maintains the second largest used
automotive database, with more than 1.4 million used car listings.
AutoExtra.com, a division of Cox Auto Trader, was launched in February 2005 and
uses inventory from both private sellers and dealerships to create an
easy-to-use marketplace for used car buyer and sellers.
AskPatty.com, Inc. (www.askpatty.com):
Ask Patty provides women consumers the
opportunity to send questions about car buying, selling, repair and maintenance
to a panel of female automotive experts, and is a safe online place to share and
discuss their car buying experiences. Women can submit posts directly to the Ask
Patty web site by going to http://www.askpatty.com. Women can ask questions through the
Ask Patty site or blog (http://askpatty.typepad.com). All questions are answered by
the Ask Patty advisory panel of female automotive experts, which is headed up by
Deborah Renshaw -- professional NASCAR driver, and is comprised of women who
hold various leadership positions in the automotive
AskPatty.com is a member and 2006 corporate sponsor of the
Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the
Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member
of the SEMA Business Women's Networking Group.