This is going to be huge! Amanda Shinji of "Underground Resistance" and Patty Streeter of "Ask Patty" have teamed up to bring you a single sim road course along with some old school cruisin' to show off your wheels.
More details will follow plus special report by Amanda Shinji on the whole shebang. Mark your calendars for December 15th and start working on those killer rides.
Wow! Our very own Patty Streeter of Ask Patty (aka Jody DeVere in RL) was featured in an article in the New York Times.
It seems Jody is leading the way amongst a number of car savvy female entrepreneurs who realized that U.S. women purchase 8 million cars a year and influence 85% of car purchases. Check out the great article here. http://www.nytimes.com/2007/10/24/automobiles/autospecial/24WOMEN.html?_r=2&ref=todayspaper&oref=slogin&oref=slogin
The scope of the AskPatty.com network is broadening, both in its certified "female-friendly" dealerships and through its business partners. First off, the company recently partnered with SheKnows.com, an online information center for various women's issues.
The relationship with SheKnows.com will be advertising- and marketing-based, the company noted. "AskPatty prides itself on making available automotive advice for women through strategic partnerships," said Jody DeVere, president of AskPatty.com.
"The SheKnows family of women's Web sites will aid us in building female buyer confidence on car buying, selling, maintenance and repair and other automotive-related topics," DeVere continued.
A car care badge clinic will be offered Saturday, November 10, 2007 at Peak Automotive, 833 HWY 64 W, Apex NC 27523 for Girl Scouts - North Carolina Coastal Pines. There will be two sessions, one for Junior Girl Scouts and one for Teen Girl Scouts. The clinic is designed to better acquaint the girls with their vehicles' maintenance needs. This clinic will also allow girl scouts the opportunity to receive their badges.
"Being a female-friendly shop, offering a car care clinic to local girl scouts is only natural for us," says Brian Walker, owner of Peak Automotive. "We have seen many parents in our business bringing in their teenage daughters and offering a service like this will help other girls feel confident in caring for their vehicles. Females often feel very intimidated when handling the care of their cars but these Girl Scouts are learning courage, confidence, and character. We are thrilled to be able to help these girls build the confidence to take charge of their car care experience."
More and more women are turning to the Internet for advice on making car purchases, says a recent article in The New York Times. According to the article, virtual car shopping allows women the freedom to shop "without being humiliated by insensitive salesmen." Citing research done by General Motors, Joanne Helperin, an editor of Edmunds.com states, "Whether or not they do their own buying, women wield influence over 85 percent of vehicle purchases." The Internet provides women with 24/7 access which works well with their busy schedules. The most popular car sites, which include Edmunds.com/women, Roadandtravel.com, AskPatty.com and Motherproof.com, offer both practical information and a good dose of "trusted friend" advice. ""We focus on the things we think are most important to women," says Helperin, like safety, reliability and comfort."
For more information read the complete article: "Candid Talk for Women (Men Allowed, Too)" at The New York Times .