AskPatty introduces CLUTCH - A women's-only auto dealership
Published Mar 23rd 2007, 11:23pm by
Kitsilano's very own CLUTCH is getting tonnes of local press this week. Apparently, men are prohibited, so they asked AskPatty.com to introduce Vancouver's first women's only car dealership.
Most women jump at the opportunity to buy something special that will make them feel like a million dollars; especially if that special something comes wrapped in a signature blue box or features luxurious monogrammed leather. But a woman in a car dealership often feels like a lamb in a wolf's den, even if the den is littered with sleek Porsches and cute VW Cabriolets. Enter Clutch.
Clutch is the brainchild of former beauty product developer Karen Jamison. Through her years of experience marketing specifically to women, Jamison realized that women's needs weren't being met, especially in traditionally hard-ball industries like the auto-industry. Jamison approached president of top quality auto dealership auto/ONE, Mike Wood, with the idea of starting a female-focused dealership and Clutch was born.
One year later, Clutch has opened their newly renovated showroom on Vancouver's west side. With its Italian-tiled floor, Paul Kane sofa, modern lighting, La Marzocco espresso machine and Michael Luco's architecture-inspired flower arrangements, Clutch has more the look and feel of a high end fashion boutique than a car dealership.