October 29, 2008
AskPatty's Female Friendly Dealer Cheri Fleming of Valencia Acura in the New York Times: Deals Are Plentiful (but Bring Good Credit)
Car dealerships have been lonely places this fall, with many customers driven away by the economic tsunami of 2008. Sales have plummeted, and no one knows when these customers will be back.
"Because of all the uncertainty, consumers are understandably reluctant about plunging into a big-ticket purchase right now," said Greg McBride, senior financial analyst at Bankrate.com.
At Valencia Acura in Valencia, Calif., Cheri Fleming, the owner, has witnessed something she has never seen before because of that fear. Customers come in, negotiate a price and even get so far as to allow the dealer to help procure a loan, and then "a lot of times, they just get up and leave."
Read the complete article at The New York Times
October 29, 2008
AskPatty at The Bulldog Reporter's Daily 'Dog: Politics, Palin & the Power of the Purse: Women's Marketing Expert Dishes on Economic Crises, Twitter and How to Communicate with Consumers Who Control $5 Trillion
What is the purchasing power of women--how can you quantify it?
Let's look at some information from Ask Patty!--a website and blog that talks to women about cars: (this information is elsewhere, also, but I think Ask Patty! is a fabulous women's site to share). Here are some facts on the purchasing power of women: (mind you, I wrote about this in my book, where I call women CEO of home, hearth, garage and backyard--and let's not forget Dr. Mom!)
Read the complete blog at The Bulldog Reporter's Daily 'Dog
October 27, 2008
AskPatty guest blogs on Money Saving Tips on Car Repairs
Everyone is tightening their financial belts these days and taking proper care of your car can save thousands of dollars per year. Prevent costly repair bills with regular checks, basic knowledge, and a little attention. This article is full of tips to help you save money.
Read the complete blog at Moms Talk Network
You can also read the blog at I Love Money
October 24, 2008
Jody DeVere at J.D.Power and Associates: Roundtable Recap: Getting Reach on the Internet, Marketing to Women
Along with Marketing to Women Panelists Melanie Kovach, Automart.com; Erica Sietsman, Mile One; Adam Wiener, driverTV; AskPatty.com's JodyDeVere discussed a variety of topics, including what "Marketing to Women" means, strategies used to focus on women, what dealers can do to make more women more comfortable, disagreements about Twitter, and suggestions as to where to find women.
Read the complete synopisis at at J.D.Power and Associates
October 24, 2008
AskPatty Podcast at Girlfriendology: Top Ten Great Podcasts for Women
Podcasts for women come in all varieties. Some are interview style, like our Girlfriendology podcasts. Some are women chatting, like our girlfriends at the Diva Cast. And, others combine the two like Vicky & Jen. The common element: we all share information that is interesting, informative and/or entertaining - kinda like a great conversation with women can be!
Whatever format, there seems to be an audience of women who share views, enjoy the discussion and who relate to the guests and host. We enjoy learning from each other, like in Words To Mouth (author interview podcast by girlfriend Carrie), laughing with each other (back to the Diva Cast), and being inspired (okay, another plug for Girlfriendology podcasts!). So, we thought a TOP TEN list of great podcasts for women might introduce you to some new podcasting girlfriends and some amazing, inspiring, informative guests.
Review the complete list of Top Ten Great Podcasts for Women at Girlfriendology.
October 23, 2008
AskPatty endorsed at DrivingSales.com: Is AskPatty.com a Lead Provider or a Brand Franchise?
My name is Ralph Paglia and I joined the ADP Dealer Services Division, headquartered in Hoffman Estates, IL as their corporate "Director - Digital Marketing" responsible for business development with OEM and National Accounts in April, 2007... I first became familiar with AskPatty.com while working for Courtesy Chevrolet in the Spring of 2006. Since most of the people reading this blog posting have probably heard about AskPatty.com, I would like to have this posting reflect Courtesy Chevrolet's experience with AskPatty.com while I was employed at Courtesy Chevrolet. I would also like to comment on the lessons we learned and the ways we were able to get value from our participation in the AskPatty.com program.
Read the complete endorsement at DrivingSales.com