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AskPatty in the News, April 2009

Published Apr 30th 2009, 5:00pm by

April 6, 2009
AskPatty at Canadian Driver: "New tire program targets female customers"
A new partnership between business magazine Tire Review and AskPatty.com, an automotive advice web site for women, will offer tire dealers an extensive educational and marketing program for female customers in Canada and the U.S.

The program will help tire retailers and staff to improve their marketing and sales skills, and become "Certified Female Friendly" through a high-level, market-specific training program. In addition, the AskPatty.com for Tire Dealers Program will assist dealers in reaching and building lasting relationships with female tire and vehicle service customers through a unique marketing support program.

Read the complete news article at CanadianDriver.com


April 9, 2009
AskPatty at Tire Review Online: " 'Female Friendly' Approach"
With April being National Car Care Month, it seems appropriate that Tire Review and AskPatty.com would launch a new joint venture that offers an extensive educational and marketing program developed specifically for tire dealers.

The multi-dimensional program will help U.S. and Canadian tire retailers and their staffs to improve their marketing and sales skills and become "Certified Female Friendly" through a high-level, market-specific training program. In addition, the AskPatty.com for Tire Dealers Program will assist dealers in reaching and building lasting relationships with women tire and vehicle service customers through a unique marketing support program.

Read the complete article at Tire Review Online
Read a news article about the program at SEMA.org
Read a news article about the program at aftermarketnews.com


April 20, 2009
AskPatty at Wilmington News : "Websites Askpatty.com and Janeslist.com just for women"
Changing a tire or using a power drill doesn't have to be "a man's job". Askpatty.com and Janes-list.com are two websites that may have the woman in the house changing the oil. Askpatty.com is dedicated to teaching women about the automotive industry. The site reports the majority of car buyers are female. While they maybe the majority, many are admittedly not the best informed.

Read the complete news article at wwaytv3.com


AskPatty part of AutoTrader.com Ad Network
AutoTrader.com, the ultimate automotive marketplace, has launched AutoTrader.com Access, a proprietary advertising network that allows advertisers to effectively and efficiently reach in-market car shoppers. With more than 15 million unique monthly visitors to AutoTrader.com as well as loyal audiences from auto-enthusiast and lifestyle sites, AutoTrader.com Access provides the opportunity to target shoppers by demographic, behavioral and geographic characteristics of interest to automotive advertisers. The network launches at a pivotal time in auto-advertising as more and more marketers are looking to efficiently and affordably reach consumers who are increasingly turning to the internet for information and entertainment.

AutoTrader.com Access network publishers include AskPatty.com, NADAGuides.com, AutoMart.com, TopGear.com, Care2.com, Greencar.com and web sites of more than 40 local media properties owned by Cox Media Group and Cox Communications.

Read the complete press release at Marketwire.com
Read the complete news story at The Washington Post
Read the complete news story at MediaPost.com
Read the complete news story at Adotas.com
Read the complete news story at
DMNews.com


April 29, 2009
AskPatty and Community Tire at the Tire Review Online: "Community Tire is First Female Friendly Dealer"
Community Tire and Automotive Service Specialists, located in Phoenix, Az., has become the first tire dealership to complete AskPatty.com's Certified Female Friendly Tire Dealer Program.

Read the complete news article at tirereview.com
Read the complete Press Release at EVLiving.com



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