Talk of the Nation, November 2, 2006 Women make the household purchases in 80 percent of homes. Now, more
and more businesses realize that what women want are power tools,
dishwashers, digital cameras, automobiles and houses. Guests discuss
how retailers are catering to the way women shop, and changing
marketing strategies to appeal to the major purchasing power of women.
Guests:
Marti Barletta,
CEO and founder of the TrendSight Group; works on building marketing,
sales, recruiting and retention results through better communications
with women
Jody Devere, president of AskPatty -- an online panel of experts that answer women's questions about automobiles etc.
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