The Ask Patty Advisor is the first eNewsletter designed to provide dealers with tips and marketing ideas designed to help them improve their sales and marketing with a foucs on Female consumers. The Ask Patty Advisor is an industry first and promises to be an excellent source of information about sales, service, internet marketing, customer retention, CSI and of course selling to women.
"There are other eNewsletters that provide news but the Advisor is the first eNewsletter that is designed to provide dealers with advice, tips and tools to help them succeed in these difficult times," stated Peter Martin, CEO, AskPatty.com, Inc.
Ask Patty has assembled some of the automotive industry's top professionals to provide monthly advice for dealers, including David Kain of Kain Automotive, Mike Chumney of Chumney Advertising, Michael Walther of DME, Rich Holland of Arkona, and Michael Moskowitz of MyCarPage, Jerry Hart of Hart Creative Marketing among many others.
The team of advisors for the new Ask Patty eNewsletter are some of the best and brightest entrepreneurs in the automotive industry and bring a different insight into the business of selling and servicing cars and trucks.
The Ask Patty Advisor members own some of the most successful automotive companies and bring their entrepreneurial expertise and understanding of the bottom line to the table for the benefit of dealerships nationwide.
"The Advisor promises to be a great resource for dealerships across the country," stated Ask Patty President Jody DeVere. "Having such an experienced and diverse assortment of automotive professionals contributing to the eNewsletter will make the Ask Patty Advisor truly valuable to its readers."
Ask Patty CEO Peter Martin adds, "These advisors are genuinely interested and experienced in the automotive marketing business. Most dealers aren't experienced in marketing and selling to the woman consumer and this eNewsletter comes from the foremost women-focused automotive program in the country."
"Today, car buyers' attitudes and motivations can change daily, so our job as marketers and sellers in the auto industry gets tougher. We have to study the market constantly to develop and use new media and promotions. It's a dynamic business that requires innovative marketing tools," added Mike Chumney Owner of Chumney & Associates Advertising.
"Ask Patty is a perfect example," Chumney continued. "The website provides a woman-friendly environment for sharing information and addressing issues and concerns."
The advisor will be published on a monthly basis and go out to dealers and automotive professionals nationwide. In the future we will be adding a Blog, streaming video segments and training all designed to help the dealers succeed.
About AskPatty.com, Inc.
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. Women can ask questions through the Ask Patty site or blog (http://askpatty.typepad.com). All questions are answered by the Ask Patty advisory panel of automotive expert women, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.