Know why people are concerned with women's buying habits? Clout—to the tune of trillions of dollars! Case in point, Hyundai used to have a program entitled, "The Power of the Purse," which helped enlighten sales associates on how to work with female customers. So just how much clout?
Jody DeVere, president of AskPatty.com, which is labeled as "a safe place for women to get advice on car purchases, maintenance, and other automotive-related topics," recently posted an article online that included some very revealing facts about the purchasing power of women.
Read the complete article at Motor Age Magazine