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Ask Patty Enews for Women: July 2011

Published Jul 19th 2011, 4:20pm by

 

AskPatty.com
Monthly eNewsletter :: July 2011
Join Ask Patty and Turtle Wax for the Summer of Pride

Welcome to the Summer of Pride, Ask Patty Nation! All summer long, we'll be presenting article content illustrating some Turtle Wax products you may not know about - and some innovative new uses for the products you already know and love. Along with this exciting article series, the gang at Turtle Wax are hosting the Summer of Pride contest, where you can enter to win great prizes from the Turtle Wax family of products.

Here's how it works: we love our cars, and we all have a story that we use to explain that pride. Turtle Wax wants to know that story! Take a photo of you with your ride, fill out the registration form, and upload that photo to the Turtle Wax flickr group. At the end of July, August, and September we'll choose winner from the entries and you take home the loot! Roy Rogers and Trigger. Batman and the Batmobile. Michael Knight and KITT. Tell us what makes your ride legendary today - and win!

Enter to Win Here!

The Turtle Wax Summer of Pride: Having Pride for your Ride

I don't know about you, but I like for my car washes to start from the inside out. I always take the opportunity to pull out those random items that tend to wind up in my car somehow, including the odd fast food bag or beverage cup – I've no shame about these things. We all clutter our cars a bit. After all, they're our home on the road! Once I've trashed the junk and stowed the sundries in better homes than under my seat (how some things get down there I'll never know), I give the interior a good vacuuming and then it's time to shine the dash and door panels, which brings me to our first Turtle Wax item you may not be familiar with:

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AskPatty.com CEO Prepares to Tell Quick Lubes "What Women Want" at iFlex

Press_release_distribution_0133894_19840 Automotive Marketing to Women pioneer and CEO of AskPatty.com, Inc. Jody DeVere is preparing for her trip to Texas this August. Jody, whose company has just joined the American Oil Change Association, will be speaking at the iFlex expo in Dallas, Texas (http://www.iflexexpo.com/), presented by the AOCA, on the importance of women consumers in quick lube and automotive service marketing. The title of her session gets right to the point: “What Women Want.” The blunt title is no accident, either, because a warm no-nonsense, direct, and honest approach is exactly what women are looking for when it comes to having their car serviced, and they hold the purse-strings.

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To Lease or Not to Lease - That is the Question

Allstate1 You’re ready for a new car. Great! But for every one friend who says buying a car is the way to go, you have another one telling you to lease. What to do?

Leasing is on the rise—more than one in four consumers now lease their ride in the U.S., and the number of women who lease is growing. LeaseTrader reports that 51.2 percent of the website’s current luxury car leasers under 30 are women—an almost eight percent increase from the prior year. And, more women are leasing cars overall. While leasing is on the rise for women, the question is—is it right for you?

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First Drive: At Hyundai, the Accent is on Value

2012 Hyundai AccentYou can't blame the folks at Hyundai if they sound a bit self-congratulatory these days. For the first time ever, the United States is the Korean automakers' #1 global market, spurred in part by the success of their redesigned Elantra (up a whopping 121% since it debuted at the L.A. Auto Show in November).

Now, they're hoping for lightning to strike again in the subcompact segment, with a brand new version of the Accent, which is now showing up on dealers' lots around the country.

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Ask Patty Congratulates the US Women's Soccer Team!

Photo: Marcio Jose Sanchez / AP I'm not a huge sports fan, but you'd have to be living under a rock to miss the pretty amazing news from the World Cup: the US Women's Soccer team managed to pull out an unexpected and completely unbelievable over the much-favored Brazil team. I won't bore you with an analysis of the game, because I'm not really equipped to offer such an analysis, but suffice it to say that even the just-the-facts FIFA play-by-play summary punctuated some of these plays with multiple exclaimation points.

Whether you're following the events of the World Cup or are just peripherally aware, know this: Sunday's against-all-odds win is one for the history books. We don't write about sports very often here at the Ask Patty Blog, but we do write about amazing women, and these women most definitely fit the bill. From the whole Ask Patty Nation, CONGRATULATIONS, US WOMEN'S SOCCER TEAM!

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Support Her Independence: Curry's Auto Service and Tire Pros Charms Female Veterans

To celebrate Independence Day, one shop from our legion of Certified Female Friendly® automotive service providers, Curry's Auto Service and Tire Pros, with 8 locations in Northern Virgina, is doing something a little special to support the women who have given so much for us. They put it better than I can, so I'll just repeat it. Head past the jump for the details on this wonderful endeavor.

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Jody DeVere's speaking engagements:
  • August 2011 - Automotive Oil Change Association - I-Flex expo Speaker
  • September 2011 - Cal Lutheran University Social Media Panel Leadership Series Speaker - Reagan Library
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