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About Ask Patty

With international headquarters in Thousand Oaks, California, AskPatty.com, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary AskPatty.com Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at AskPatty.com

Go here to learn how to become Ask Patty Certified Female Friendly®.

Ask Patty® and Certified Female Friendly® are registered trademarks of AskPatty.com, Inc.

About Jody DeVere

Jody DeVere is the CEO of AskPatty.com, Inc, a website, blog, and marketing to women agency providing automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, independent service locations, tire dealers, collision centers, and other automotive retailers. As a social media marketing to women expert, journalist, car care expert, and safety spokesperson, it has been a primary goal to promote, mentor and support careers for women in the automotive industry, and she has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership to assist her in this quest. She is a champion for women in the automotive industry, and her company serves as the first point of contact for many women who are seeking the very best in car sales and service across the United States and Canada.

She speaks at events nationwide quite often, and has a proven history as an education for conferences held by American Car Care Centers, DSP20 Groups, Mercedes Benz Corporate, the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org), JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Marketing to Women Conference (M2W.biz), Car Care Council Women’s Board, BlogHer.org, and the Northwood Auto Show and the Association of Automotive Internet Sales Professionals.

She continues to do speaking engagements on the automotive industry, social media, marketing to women, and everything in between.

To learn more visit www.jodydevere.com

About Cherie Watters

She has been in the automotive business since 1983. From the very beginning, when she started in the auto business she knew it was something she loved and she wanted to become an automobile dealer. Cherie knew there would be many obstacles moving forward in this very male dominated Industry but with a smile on her face she has accepted the Challenge.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However: she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back.

She has been in the automotive business since 1983. From the very beginning, when she started in the auto business she knew it was something she loved and she wanted to become an automobile dealer. Cherie knew there would be many obstacles moving forward in this very male dominated Industry but with a smile on her face she has accepted the Challenge.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However: she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back. - See more at: http://www.askpatty.com/advisors/profile/cherie_watters/#sthash.cTTDUOzz.dpuf
She has been in the automotive business since 1983. From the very beginning, when she started in the auto business she knew it was something she loved and she wanted to become an automobile dealer. Cherie knew there would be many obstacles moving forward in this very male dominated Industry but with a smile on her face she has accepted the Challenge.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However: she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back. - See more at: http://www.askpatty.com/advisors/profile/cherie_watters/#sthash.cTTDUOzz.dpuf
She has been in the automotive business since 1983. From the very beginning, when she started in the auto business she knew it was something she loved and she wanted to become an automobile dealer. Cherie knew there would be many obstacles moving forward in this very male dominated Industry but with a smile on her face she has accepted the Challenge.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However: she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back. - See more at: http://www.askpatty.com/advisors/profile/cherie_watters/#sthash.cTTDUOzz.dpuf

AskPatty.com Memberships, Associations Awards:

Jody DeVere Speaking Credentials:

  • J.D. Powers and Associates Roundtable
  • Mercedes Benz Corporate
  • American Car Care Centers
  • DSP-20 Groups
  • Tire Pros Annual Meeting
  • Tire Factory Annual Meeting
  • Greater New York Automobile Dealer Association
  • NAWBO - State of Colorado Chapter
  • Car Care Council Women's Board Winter Meeting
  • BlogHer Conference
  • Northwood International Auto Show
  • Association of Internet Professionals
  • ASA Vision Hi-Tech Training and Expo
  • Automotive Service & Repair Week - ASRW C.A.R.S / NACE
  • Western Canadian Tire Dealer Association
  • Montana Tire Dealers Association
  • Michelin National Sales Meeting
  • National Automobile Association (NADA) Speaker - http://www.nada.org
  • NADA University Webinar
  • National Independent Automobile Association ( NIADA) Speaker - http://www.niada.com
  • Oregon Independent Dealer Association Convention
  • Marketing to Women Conference (M2W Conference) 2011 Board Member - http://www.m2w.biz
  • National Automotive Service Association (ASA) - http://www.asashop.org
  • Automotive Oil Change Association - http://www.aoca.org
  • Tire Industry Association - http://www.tireindustry.org
  • Women's Automotive Association International - http://www.waai.com
  • SEMA - http://www.sema.org
  • Leadership Series Speaker - Victoria, BC, Canada
  • Social Media Training at Cobalt Group
  • New York Auto Show Women's Automotive Association Int'l Breakfast
  • ATAE/ASNA - Auto Show National Association - Social Media Panel Speaker
  • Innovative Dealer Summit Colorado Automobile Dealer Association
  • ADP Women's Leadership Event -- Chicago
  • Cobalt Dealix Women's Summit
  • Ladies Who Launch Annual Meeting
  • Virtual Worlds Connect in Second Life
  • Collision Industry Conference Speaker
  • Auto Success

Awards:

Books Jody DeVere is featured in:

  • Entrepreneurial Insanity in the Tire Industry by Roger McManus - Featured Contributor
  • Secrets to Parenting Your Adult Child by Nancy Williams
  • Influence,How Women's Soaring Economic Power Will Transform Our World for the Better by Maddy Dychtwald
  • The She Spot - Why Women Are the Market for Changing the World -- And How to Reach Them by Lisa Witter and Lisa Chen
  • The New Influencers by Paul Gillin
  • Secrets of Social Media by Paul Gillin
  • Women of True Grit (2012) by Edie Hand

Brands we are or have worked with on article content , advertising and marketing to women campaigns:

  • NHTSA National Highway Traffic Safety Administration
  • Women's Day Magazine
  • BlogHer.com
  • AutoTrader.com
  • O Magazine - Oprah
  • AutoInc.
  • Dealer.com
  • Dealer Marketing Magazine
  • Jiffy Lube
  • MotorOilMatters.org
  • Mobil1 Motor Oil
  • Shell Oil
  • RainX Wiper Blades
  • AutoTex Pink Wiper Blades
  • Quaker State
  • Pennzoil
  • Allstate Insurance
  • Turtle Wax
  • Esurance
  • State Farm Insurance
  • Mitchell1
  • FluidRX
  • VehicleMD Magazine
  • CarMD.com
  • Passchal.com
  • Harvey Seat Belt Bags
  • American Express
  • CARQUEST - Tech-Net
  • AutoZone
  • Car and Driver
  • Jim Ellis Direct
  • Copper Tire
  • Michelin Tire
  • 3M
  • Mobile TattleTale
  • Career Builder
  • INSWeb
  • EZ Car Care
  • WECnology
  • NetDriven
  • Mudlick Mail
  • Encore Marketing
  • BestMark, Inc.
  • YouSendIt.com

Non Profits, Scholarships Programs and Foundations we support:

  • Edie Hand Foundation
  • United Spinal Association
  • Women in the Winners Circle - Lyn St James Foundation
  • National MS Society
  • Women's Automotive Association Scholarship Program
  • National Breast Cancer Research Foundation
  • Canadian Breast Cancer Society


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