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Action Tire Morrow in Barrie

About Action Tire Morrow

About Us

Action Tire has been operating its retail tire sales and service business in Barrie since 1996. Action Tire is owned and operated by Alexa and Peter Labrecque. What sets Action Tire apart from most tire retailers is our wholesale division, Al’s Tire Wholesale incorporated in 1988. We operate our wholesale division out of our 40 Morrow Road location distributing tires throughout Central Ontario. We supply tires to automotive repair shops, franchise garages, tire dealers, and automotive dealerships. Because of our large volume and diversity, we are able to offer the many different tire brands needed to serve our networks of dealers and retail customers. Peter Labrecque has spent 20+ years in the tire business, and was recently recognized as one of the top performers across Canada for growth from one year to the next.

Action Tire's Peter Peter Labrecque Peter Labrecque
Owner and Operator

Corporate Philosophy

We don’t want you to drop by just once – if you never come back after your first purchase, we haven’t done a good job. We want to build rapport with each customer, resulting in a long-term business relationship. Our prices are competitive, our tires are backed by nation-wide and in-house warranties, and our service remains long after the sale is made. We will not try to sell you something simply because we have it in stock. We want to determine the right choice for you. Of course, with tires being an “easy product”, people can go anywhere and shop prices, but we focus on quality. We will try and convince you of our philosophy that it pays to purchase a product that best suits your needs, and from a supplier that will service the product after the purchase. We believe that building rapport is better than making a quick sale. A good reputation is priceless.


Hi Alexa:

I just wanted to let you know I took my car into your place of business this morning. I went to another garage last week to get my brakes done and they told me I needed four new tires. They quoted me a price, which I found extremely high so I decided not to get my tires done there. Well, over the weekend we ended up getting a flat tire on the rear passenger side. So, now I really needed tires, so I called your place of business. I talked to Scott on the phone who was extremely friendly and he told me to bring the car in. When I got there a young girl was also working, she went out to check the size of our tires. When she came back she said our front tires were fine but the back ones were in pretty bad shape. I guess what I am trying to get at is I really enjoyed my experience at Action Tire and I really appreciated the honesty. The other garage obviously was not being completely honest with me and I am so glad I took my car to Action Tire. With all of that said I would like to thank you for a fantastic experience. I will be sure to recommend Action Tire to all my friends and family.

Thank you for your time,
D.R., Advertising Consultant

Dear Peter,

Never before, in countless years of having tires installed on a variety of my vehicles, have I had an experience such as that which occurred yesterday at your shop.

Excellent Customer Service is a catch-phrase much misused today. Action Tire however has ‘exceeded my expectations’ in every way and has earned a repeat customer.

Excellent Hi-speed balance...competitive pricing... nice people who care about the quality of work they perform. What more could any client ask for? Kudos, AT. Keep up the fine work and your reputation will continue to grow and success surely follow. Hey, I’ve dealt with a lot of tire companies in the past ...AT tops them all.

G. G.

Action Tire Morrow Location Information

Action Tire Morrow
40 Morrow Rd
Barrie, ON L4N 3V8
705 726 7868

Services: Tire Dealers, Auto Repair Centers

Servicing: BFGoodrich, Bridgestone, Continental, Dunlop, Firestone, General Tire, Goodyear, Michelin, Pirelli, Uniroyal, Yokohama, Cooper Tires

Joined April, 2011

Action Tire Morrow Reviews

Overall Rating 10.0
Customer Service 10.0
Friendliness 10.0
Product Knowledge 10.0
Quality of Repair Work 10.0
Overall Experience 10.0
Votes based on 1 member ratings of locations.

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