Choose your automotive business type to get certified!

As seen in:

Ask Patty Certified Female Friendly Program:

Properly armed with the right tools and training, your automotive retail business can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly Program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly Retailer?

An Ask Patty Certified Female Friendly Retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Program Overview:

  • Initial and Continuing Training & Certification
  • Private labeled co-branded AskPatty website
  • Premier listing in Certified Female Friendly search engine
  • AskPatty-branded showroom media kit
  • Use of AskPatty logo in your advertising
    (print, web, newsletters, email campaigns)
  • Joint press release to local market
  • Ongoing advertising & marketing support

Customer Testimonials

"There are certain things we take for granted in this male-dominated industry, and one of those things is taking women into consideration. As a manager in an organization, you just assume things are happening the way they should be, but sometimes people miss things. AskPatty really helped to open our eyes! With their help we have been able to make some small, but significant, awareness changes right off the bat. Going forward we continue to work with AskPatty to help us recognize other areas of opportunity and we have even promoted our eMartketing Coordinator, Christine Knowles, to continuously help us find ways to make Checkered Flag a comfortable place for everyone!"

Alex Snyder
General Manager CheckeredFlag.com
Virginia Beach & Norfolk Virginia

"Ask Patty is going to be a culture at Smith Stokes, not the program of the month."

David Tifft
General Manager
Smith Stokes

"I really like the idea of the Ask Patty program, and I believe it can be very helpful to sales if you...implement the marketing plans they suggest. We have received several positive comments from women customers. ...many of the their marketing ideas are excellent ideas without a lot of cost. I would encourage every dealer who has the ability to run with the Ask Patty marketing ideas to give their program a shot. I truly do believe it would attract more customers to your store and result in more sales. Ask Patty is great about using their network of bloggers and sending out press releases to promote your events. If your people take the training seriously, and implement the marketing, I believe any dealership can be successful with the program."

Greg Jackson
Manager Information Services
Brown Bros. Cadillac Chevrolet Inc.

"AskPatty is an integral part of our dealership in all areas. It provides an invaluable training to bring forth a better self-awareness of doing business with women. It is a continuous training process that is so vital not only dealing with women but to all in general. Like a breath of a fresh air, the program continuously provides new and fresh ideas to market the business to all clients. Props to AskPatty for doing such a fantastic job!"

Daniel Choe
General Sales Manager
Valencia Acura

"As a woman dealer, Ask Patty absolutely exemplifies the culture that has been established at this dealership. I have always stressed that we are in the business to build relationships, not just the business of selling and servicing vehicles. Your training, support and great ideas regarding advertizing and social networking keeps our dealership ahead of our competitors by insuring that we have satisfied loyal customers!"

Cheri Fleming
Dealer Principal
Valencia Acura