Certified Female Friendly® Program

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An overwhelming majority of women make purchasing decisions, according to a recent BlogHer survey, based upon information they get from reading blogs and social media. If your social media presence is gathering dust, the GoSocial program will manage your social sites for you and keep them active with fresh content, promotions, article content, comment management, and more.

79% of women say their mobile phones are an indispensable part of their lives. Our phones and tablets keep us connected to each other and to the world around us. The GoMobile program helps bring your business into the mobile world with a custom designed mobile website, robust SEO and CRO tools, call tracking, ROI analytics, customer feedback management, POS integration, and more.

Take your AskPatty Certification into your service bays with Go!Schedule, a robust program which includes online appointment scheduling, calendar management, and a suite of tracking tools to take your service lanes to the next level of convenience and superb customer care.

What our
customers say:

"In working with the team, it has opened my eyes."
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Mike Mitsos
Owner, Mountain View Tire

"5 Stars!!"
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Matt Curry
Curry's Auto Service

"The return on investment
has no limits."

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Cheri Watters
General Manager, Puente Hills Hyundai

"Being "Certified Female Friendly®" adds a new dimension to customer service."
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Jack Bulko
Owner, AutoAid

" provided much more than just credentials and legitimacy. "
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Jerry Elman
Owner, Schoen Place Auto

"Together I feel we are changing the world, one shop at a time. "
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Julie Scroggins
Owner, Waukegan Tire

"Female directed marketing has boosted our awareness in our female customer base."
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Patty Fleischmann
Community Tire & Auto Repair

Properly armed with the right tools and training, your automotive retail business can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US and Canada -- Women. The Certified Female Friendly®, Certified Customer Friendly®, and other programs were designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

Our flagship product: an Certified Female Friendly® Retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Program Overview:

  • Certified Female Friendly® Online Interactive Video
  • Training , Testing & Certificate
  • Integration and Support
  • Certified Female Friendly® Microsite
  • Certified Female Friendly® Search Listing & Profile
  • Certified Female Friendly® Monthly Webinars
  • Monthly eNewsletter Reinforcements and M2W Tips
  • Marketing & Advertising to Women Self Serve Assets
  • Joint Local Press Release
  • Certified Female Friendly® Window Seals
  • Affiliate Promotional Discount Programs
  • Social Media Ambassador Year Round Promotion
  • Custom Creative M2W Programming
  • Account Management Team Custom Marketing and
  • Advertising Assets & Support
  • Certified Female Friendly® Branded Car Marketplace
  • Vehicle Inventory Listing

The AskPatty Certified Customer Friendly® program utilizes customer service surveys in addition to, or in lieu of, the existing AskPatty online video modules. The Certified Customer Friendly® program is a minimum commitment of three months, during which regular customer surveys will be administered to random shoppers at your location to assess how well you’re upholding the AskPatty Promise, and the AskPatty team will work directly with you to fine-tune these results and help you take your customer service to the next level.

Coming in Q2 of 2013, the Certified Diversity Friendly® program will take the traditional AskPatty program a step farther by increasing your reach with diversity communities.