For Brands

Revitalize your automotive brand to resonate with the majority decision maker in all automotive purchases: women.

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For Dealerships

Create a female-focused culture. Break away from the competition, deliver amazing results and win market-share with women.

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Automotive Aftermarket

Whether your specialty is service, lube, tire, wash, or accessories, reinvigorate your marketing with a fresh, female focus.

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For Brands

Create a female-focused culture.

Revitalize your automotive brand to resonate with the majority decision maker in all automotive purchases - women. From training to implementation to ongoing support, we have programs that provide you with all the tools you'll need to give your brand a female-focused makeover, or reinforce your current female-facing marketing.

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For Dealerships

From status quo to new beginning.

Break away from the competition and catch the eye of your most influential customer. Today's woman appreciates businesses and brands that take her seriously, and when it comes to buying a new or used car, that's doubly true. By cultivating a Certified Female Friendly culture at your dealership, you'll send a powerful message to today's woman consumer.

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For Aftermarket and Beyond

Because she's in the driver's seat.

Whether your specialty is service, lube, tire, wash, or accessories, the Certified Female Friendly program will reinvigorate your marketing with a fresh, female focus. Through training and ongoing marketing consulting you'll create a new kind of business as usual - one that places your female customers right in the spotlight.

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