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Amy Mattinat

Owner and Author, Auto Craftsmen Ltd

Amy Mattinat Bio:

Amy Mattinat is the President of Auto Craftsmen LTD, an Independent Auto Repair Sales & Service Center. She manages her business, writes a monthly Car Care Newsletter, a Magazine Column called ‘Under The Hood’, is the author of “How to Buy A Great Used Car" and has taught many Women Car Care Clinics. She also has another business: Bulls Eye Marketing where Amy teaches other businesses how to successfully market their business. Her biggest client in 2012 has been the State of Vermont (VtSMDC).  Amy is a dynamic speaker, marketing expert and co-author of the book “Whatever Happened to Outstanding Customer Service”. She was recently elected President of the Car Care Council Women's Board.

Amy gives speaking engagements and classes on how to run a successful automotive business including shop flow, team leadership & management, how to put on a Women’s car care clinic and most importantly, how to creatively market your business to success.


How to Provide The 'WOW' to your Automotive Business so You Become Well Known for Extraordinary Customer Service in your Community

Amy is a successful business owner and motivational speaker. She is not only entertaining and humorous, but also delivers valuable content, real-world examples and creative solutions that your audience can use in their business and personal lives.


Key Marketing Concepts You MUST Understand to Successfully Market Your Automotive Business (including Tire Stores) 

This 2 1/2 hours workshop will teach you the Key Marketing Concepts you MUST Understand if you want to successfully increase your customer base, retain clients and increase your sales.

Here are some comments from workshop participants:   

  • Great info, dynamic speaker, terrific energy… I want some of that!
  • Fantastic workshop, I was at the front of my chair the whole time!
  • The content was excellent and delivered in an animated and entertaining way!
  • I learned so many positive, effective marketing strategies. Genius in Simplicity!

How to Set up a Successful Referral Program 

This hands-on 2 1/2 workshop explains the HUGE benefit of having a referral program in your business. It then walks you step-by-step through the process of creating your program and systematizing the program so it runs on auto-pilot. All you have to do is go back home, put everything into place and watch your data base start growing.

Here are some comments from workshop participants:

  • Phenomenal and so Essential! It’s a great class for any business owner.
  • I found Amy to be extraordinarily and infectiously motivating.
  • The big bonus for this workshop is that you don't have to reinvent the wheel.
  • She gave me samples of her businesses marketing materials. I used them as a template to quickly and easily create my own pieces that I started using immediately.
  • I want more! This was a realistic presentation that can be applied to any business.

Women Car Care Clinics:  

Amy will teach your service department how to run their own Women's Car Care Clinic. She will bring to your shop a 'Turn-Key'  clinic. She will provide you with posters, marketing materials, step-by-step set-up for her 3 hour class, hand-out for your ladies, and will present your 1st car care clinic with your staff, training them at the same time so in the future you can put on your own clinics.  Her workshop is designed to empower the women while educating them about their cars which make them better quality customers who understand the importance of maintenance services.

Here are some comments from workshop participants:

  • WOW, what a workshop that was! Thanks for the fun and useful class, handouts and goodies. They’re great, but the best part was the time spent with real technicians explaining things about real cars. I feel like I now have a relationship with my shop.
  • Very Helpful? I really enjoyed this clinic. I feel more comfortable about my car and the needed services. The atmosphere was relaxing, easy to ask questions.
  • Information was useful – very helpful to be able to see under the cars and various parts being discussed. I have a better understanding of what the technicians have to do – cars are even more complicated than I realized. There are so many different kinds and all with different insides. Maintenance is key.
  • Everyone should take this class! I learned so much about maintenance and feel more confident in talking about my car and knowing what it needs. This knowledge is priceless!


Amy’s shop Auto Craftsmen is an ASE Blue Seal Shop

Auto Craftsmen is also a AAA Approved Repair Shop

Member of Car Care Council Women’s Board

Member of Automotive Expert Advisory Panel

Member: Rotary International

2008 Writer/Participant: Audi Mileage Marathon

2010 spokesperson: Mobil 1 Motor Oil Division of Exxon/Mobile

2011 Writer/Participant: Goodyear's new Assurance Triple Tread all-season tire.  

2012 AAPEX / SEMA Top Female Shop Owner: Awarded by The Car Care Council Women’s Board

2012 Writer/Participant: Michelin Tire Influencer Community

2013 Featured in a Trade Secrets article in Motor Magazine


Visit Amy Mattinat online at

Amy Mattinat recently answered these important automotive questions:

Hello my name is Amber and I have a Toyota Camry 95. There's actually a few things wrong with my vehicle and I am scared to just go to a mechanic because they treat women like we're stupid and then make us pay for unnecessary work. The car shifts into D R N 2 and L clean but when I'm driving and trying to pick up speed the car doesn't shift properly and it feels sort of like it's not being grabbed properly, it kinda slips. And then the car won't go over 20mph and the rpms goes into the 4 area and revvs like its racing and isn't really going anywhere. Also there's a screeching noise that's in the driver's front tire area: it's loud and stops when the brakes are applied. Then there was coolant all over the inside of the car and the amount was barely at the fill line when I left, but when I got home and the amount was way to the top almost and the coolant over flowed from the antifreeze tank. Terribly concerned please help me Read Answers

When driving my Honda Civic, its belts squeal. it starts accelerating on its own, and my temp gauge stays on cool Read Answers

I just had thermostat put in two days ago along with a radiator cap replaced. Car had been overheating but not a problem anymore. Now my front window fogs up when I'm driving car. Never did before the repairs. Could this be moisture? If so what is there to do? Read Answers

When I was getting a flat repaired recently, I was told that I should replace all the tires on my car. The cost would be between $400 and $500. Is there enough value in the car for this to be a good thing to do or would I be better off just replacing the car? Read Answers

I have a 1989 Toyota Camry and the windshield washer doesn't work. Where should I start? Read Answers

The horns for my car are located on the two sides of the steering wheel across from each other. the buttons are small and, if you needed to honk quickly, you would not instinctively hit these, but would hit in the middle of the steering wheel (like every other make I have ever seen has the horn). when I drive I have to put one finger on one of the horns. is there any way to install a horn in the middle? and if so, how? Read Answers

My VW EOS won't start for the 3rd time in the past 2 months . During the first time, thank God I was at home. The car would click but would not start. The dealership replaced the battery. A few weeks later, the car would not start again. Same symptoms - clicking noise but this time would start but would cut off immediately. The alternator light appeared in red on the dashboard. Unfortunately, the dealership could not replicate the issue because after 20-30 min of sitting idle, it would start. Fast forward to today, my car would not start again. Same symptoms - clicking, start and immediately shut off; alternator light on. After sitting idle for 30 min, the car finally started and I was able to drive it home. What is wrong with this car? And why does this problem appear intermittently like this? Read Answers

Should I buy a 2012 Honda civic with 155000 miles? It will come with a maintenance plan free. The purchase price is $7800.00. Read Answers

Hello, I have a 2002 Honda Civic ex when cold first starting up ,car will go into gear reverse & driver after about 2 mins car want do nothing in any gear what do think the problem is? Read Answers

so I was driving my Honda Accord the other day and when I got off the freeway I noticed that my car was making a weird noise like a milk carton was on the bottom of it and it's like riding or grinding on if I can get some kind of help I would really appreciate it if someone I know that works on cars stated that it could possibly be my starter pin or something like that but if anybody can give me some kind of response it'll be awesome thanks Read Answers

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