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Cherie Watters

President of Sales and Marketing,

Cherie Watters Bio

As a female General Manager, Cherie faced many obstacles while climbing the ladder in this very male-dominated industry. Cherie has taken on the challenge with a proven record of success and  now is inspired to help others to do the same by sharing her experience and knowledge with them. A big believer in honesty and integrity and Cherie  shares those same values with her staff, and colleagues, as well as anyone that she encounters personally.


Cherie is honored to have served in many leadership roles outside of the dealership including President of the Advertising Association with Hyundai Motor America and co-founder of the Women’s Business Association in the San Gabriel Regional Chamber of Commerce, Board member for the Chamber and the Economic Development committee’s. The dealership she managed was awarded business of the year for San Gabriel Valley and was voted reader’s choice number one new car dealership. She was honored to be awarded with the 2012 Spirit of Leadership award from the Women’s Automotive Association International and am grateful to be asked to attend and speak at many motivational and instructional events. 

I started my automotive career working in the accounting department and eventually worked my way up to Controller for a very large dealer group.  I gained a lot of experience in the Controller position, making it a point to engage in every department of the dealership. I wanted to have a complete understanding of how things worked in all areas of the dealership, not just talking with people in different departments, but actually working day to day in those departments. That experience really helped me to understand the challenges employees face every day. The more I could make the employees' jobs easier and less complicated, the better they could service the customers. The better service the customers received, the more they would come back and give us referrals. I use this philosophy along with my knowledge and skills to be successful in my current position as the President of Sales and Marketing at

I am extremely lucky to have been trained by some very successful and truly wonderful mentors in this business. I made it a point to attend automotive seminars and workshops; I have listened to great speakers that have inspired me; I still keep this good habit today because I think it is important to constantly stay on top of your game and think out of the box.

I am a big believer in honesty and integrity and I share those same values with my staff and business contacts and colleagues, as well as anyone that I encounter personally.  My philosophy is: If you make people happy, take care of their needs and listen to them, you have made a customer and friend for the long term and they will keep coming back.

I have served in many leadership roles outside of the dealership including President of the Advertising Association with Hyundai Motor America and co-founder of the Women’s Business Association in the San Gabriel Regional Chamber of Commerce. I was honored to be awarded with the 2012 Spirit of Leadership award from the Women’s Automotive Association International.

I am a graduate from Nova Southeastern University Wayne Huizenga School of Business with a Bachelor’s in Banking and Finance and I am currently studying for my MBA in Business Management.


Dealership Best Practices:

  • Dealership Team Building for Success
  • How to Start a New Dealership Point and Succeed

Women, Careers and How to Succeed in Business 

  • Hiring and Retaining Women - Best Practices
  • Creating Women Leaders
  • Motivating Women to Succeed in Business

Inspirational and Motivational 

  • Selling Success for Women in a Man's World
  • Facing Life's Challenges for Career Women


  • Dealership Best Practices
  • Women, Careers and How to Succeed in Business 
  • Inspirational and Motivational 


  • Dealership Best Practices
  • Women, Careers and How to Succeed in Business 
  • Inspirational and Motivational 

Visit Cherie Watters online at

Cherie Watters recently answered these important automotive questions:

Lost only key to my 2001 accord can i get a key with vin# and proof of ownership or will they need to access my computer. Car is not running Read Answers

I want to know if there is any advantage to buying this p articular SUV with or without a tow package. We have no intention of towing. My husband thinks that there is increased safety especially from rear-end collisions and possibly increased stability, better radiator with a tow package. We want to know fi this is story telling or has some basis in fact. thanks. Read Answers

Jetta SportWagen SE 2010 its a good car? $21,995 its a good price? Read Answers

I am looking to upgrade from my 2004 Toyota Sienna. It has 100k miles now. I picked it up 2 years ago with 40k miles. I love my mini van and can not imagine owning any thing else. Small problem. The automatic doors stopped working over 6 months ago. The brackets are bad on the motor. I park on an incline by the way. With much research I am aware this is a normal problem for Toyota. They refuse to help even when my extended warranty was still good last month. The price to fix is not worth it for me. Can you please tell me if I should look at a used Honda or Nissan mini van, or stick with Toyota? I am actually open to any brand as long as I have the room I have now. Thank you! Jessie P Read Answers

I have never leased an automobile before. How does a lease work? Read Answers

I have been leasing a Honda Civic LX 4 door Sedan for several years now. The lease is almost up so I have been looking at 2012 cars to start a new lease. There is some damage to the Civic. Scratches on the roof and side and a deep scratch/dent on the left side lower panel. This is causing concern for the dealers who see my car. If I fix the damage to the car, then I won't have any money to put down on a replacment. I have about $1500 saved to put down on a new car. It seems that I cannot afford a used car due to the monthly payments required, so I probabaly have to lease again to keep the cost down. My current payment is $202/month. Many of the dealers are telling me that I will need to put down $3000 and my monthly payments are still likely to be above $200/month. Also, my teenage son is 6'3" and still growing. We are hoping to get a hatchback with enough leg room for his size that is affordable for me, but I'm getting very discouraged. I can't really afford the down payment that seems necessary to acquire a 2012, nor can I really afford to have my monthly payments go up. An older used car makes me feel unsafe and I'm afraid I might encounter costly repairs with an older car. Any suggestions on a car that might be in my price range or a dealer in the Boston area that would work with me? I'm running out of time as the lease ends in September. I did ask the finance company if I could extend the lease, but they frown on that because then the car doesn't have a warranty to protect it. Thanks for any guidance/advice. Read Answers

I am considering buying a Subaru Outback, especially after Jody DeVere told me she likes them! Does it make more sense to buy the newer model or the previous model year? The difference in cost is $873 more for the newer model, but I understand there are only very minor changes for the new year. I drive at least 20k miles per year, and want to get the most from my money. Thank you! Read Answers

Over the past year I have spent over $1,500 on repairs to my car (it has been driven 180,000 km's). My car has more problems. The brake lines are rusted, the locks on the front doors on either side no longer work properly (the key can't seem to be turned in the lock and takes forever to open, so I usually leave the car unlocked). Also, the car can't be driven on the highway for more than about 2 hours at a time - sometimes the engine overheats, the car sometimes can barely make it up a hill, sometimes cannot accelerate. Aside from the rusted brake lines and broken locks, it seems to drive well in the city. I'm trying to decide what I should do. I would like to look into buying a newer car. Should I get repairs done to this car to get it certified in order to sell it? Should I try to sell it "as is"? Do you think it's worthless and should be sold to an auto wrecker? Any advice you can give would be greatly appreciated. Read Answers

In June of 2011, I bought my very first new car ever - the new Fiat 500. It is great on mileage, however I drive nearly 1,000 miles a week and have put 20,000 miles on it already. Since I have never bought a new car, I am wondering at what point I should "trade up." I was told not to go over 30,000 miles without its losing value, but I will be reaching that number soon, and do not know anything about trading up with new cars. Any advice for me, please? Read Answers

I've a ten year old Dodge Caravan that has been virtually maintenance-free except routine replacements (it's at 175,000 miles). This vehicle has excellent traction and got me through a horrendous drive up I-80 when most vehicles couldn't make it. I'm looking at replacing my "friend" and have a modest budget. I like the space but wonder if better mileage is worth the tradeoff of interior cargo room (I've no kids, but I seem to use the space). Front wheel drive is mandatory and good visibility (no blind spots). I find many cars have bad visibility for me (the side rear windows I use to glance before changing lanes. Also, I can't see over those weird headrests manufacturers put on top of rear passenger seats). Can they please stop doing this?! Do you have a "go to" vehicle for someone like me? I may stick with the Caravan (seems to be the best value in vans), but would like better gas mileage. Read Answers

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