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Jody DeVere

Marketing and Selling to Women Expert, AskPatty, Inc.

Jody DeVere Bio:

Jody DeVere is a internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women's market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO of, she provides automotive education to women consumers and an interactive online Certified Female Friendly® certification training program for automotive retailers on how to attract, sell, retain and market to women.

In her role as marketing to women expert, automotive journalist, car care expert and safety spokesperson her goal is to educate women car buyers and owners, the automotive industry at large and promote, mentor and support careers for women in the automotive industry.

Jody DeVere is a champion for women in the automotive industry, and her company, Inc. serves as the first point of contact for many women who are seeking the very best experience to buy a car and service by visiting Certified Female Friendly® automotive retail locations across the United States and Canada.

Book Jody DeVere as a spokesperson for your product, as a speaker at your next meeting, annual conference or workshop. 

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•    Product and Brand Advocate to Consumers
•    Car Care and Safety Expert
•    Satellite TV and Radio Tours
•    Educational Content Writer
•    Product Reviews
•    Marketing, Advertising, Social Media Promotions
•    Creative Consulting
•    Social Media Launches
•    Webinars / Video
•    Cause Related Initiatives

Marketing and Advertising to Women Insights and Training - Speaker

•    How to Reach Women: Social Media Strategies
•    How to Reach Women: Mobile Strategies
•    How to Reach Women: Cause Related Marketing
•    How to Reach Women: Online Strategies
•    How to Reach Women: Local Market Strategies
•    How to Reach Women: National Strategies
•    How to Reach Women: Print, Radio, TV
•    How to Reach Women:  By Segmentation, Demographics, Diversity Mix
•    How to Reach Women: Moms and Families

Selling to Women Insights and Training - Speaker

•    How Sell to Women - Telephone Skills
•    How Sell to Women -  Communication Skills
•    How Sell to Women -  Diversity Markets
•    How Sell to Women -  Closing the Sale
•    How Sell to Women -  Retain Women Customers
•    How Sell to Women -  Word of Mouth - Reputation Management
•    How Sell to Women -  Online and in Social Media

Women, Careers and How to Succeed in Business - Speaker

•    Hiring and Retaining Women - Best Practices
•    Creating Women Leaders
•    Motivating Women to Succeed in Business

Inspirational and Motivational - Speaker

•    Selling Success for Women in a Man's World
•    Facing Life's Challenges for Career Women
•    Stay Motivated by Joining a Cause
•    Women Owned Business Leadership Works

Automotive Advice for Women - Speaker

•    Car Care Maintenance Best Practices
•    Car Buying and Selling Advice
•    Car Finance and Insurance Advice
•    Travel and Road Trip Safety Advice


Colorado Automobile Dealers Association
"As a key speaker, Jody DeVere of, was hit at the recent Innovative Dealer Summit. Jody provided valuable and timely information on the critical importance of dealer focus in sales and service marketing strategy and to ensure that top decision makers are included. Jody is the premier industry expert on women buyers and advise show best to effectively market to the vital segment."
Tim Jackson President - Colorado Automobile Dealers Association

New York International Automobile Show
"Jody's expertise in the digital space was evident in her presentation and contributions during our "social media" panel discussion at the Automotive Trade Assn Executive meeting. She is also sensitive to her large women audience."
Candida Romanelli Show Director - New York International Automobile Show

JD Power & Associates Automotive Roundtable
"The Roundtable was a resounding success, due in no small part to your subject knowledge and participation. We couldn't have done it without you!"
-Charlie Vogelheim and the Roundtable Team

Shell Oil Corporate
"To extend the reach of the Motor Oil Matters (MOM) campaign, the MOM team leveraged their partnership with automotive expert and social media specialist Jody DeVere of to help plan and execute two Twitter Parties - a first for the lubricant industry. Both parties provided relevant automotive information and educational motor oil tips in a fun, interactive and personal way to engage women in automotive topics while increasing consumer exposure to Attendees were engaged during the parties, which were heavily promoted for weeks prior to each by to their 1.2 million viewers and Jody's 10,000+ Facebook & Twitter followers. Jody and the AskPatty team were instrumental in organizing, promoting, implementing and measuring the success of these Twitter parties. Throughout the course of each party, Jody served as an active spokesperson, moderator and Motor Oil Matters ambassador. Each party averaged 344,500 consumer impressions and 150 registered attendees. Both events are considered not only successful, but, milestones for the lubricant industry in their quest to educate consumers on the benefits of using quality motor oils. Jody was a pleasure to work with and without a doubt has great ideas for implementing new strategies in the social media space." Elizabeth Boehm-Miller Shell Marketing Manager Corporate Headquarters

Speaking Engagement Highlights:

ADP Women’s Leadership Event
BlogHer Conference
M2W Conference
Safeway Corporate
Cal Lutheran University
Wisconsin Women’s Chamber of Commerce
NAWBO Colorado Chapter
Toronto National Women’s Show

Global Tire Expo
AAPEX Convention
NADA Convention
NIADA Convention
ATAE/ASNA – Auto Show National Association
Auto Connections Conference and Expo
Automotive Digital Marketing Strategies Conference
Michelin Annual Conference
Mercedes Benz Corporate
Greater New York Automobile Dealer Association
Colorado Automobile Dealer Association
NCM Twenty Groups
Western Canada Tire Dealer Conference
ASA Automotive Systems Annual Conference
ASA Vision Hi-Tech Conference
American Oil Change Association Regional Meetings
Fix Auto USA Annual Conference
Collision Industry Council
Car Care Council Women’s Board

Spokesperson Highlights:

2012 Spokesperson, Cooper Tire
2012  Spokesperson, AutoTexPink Wiper Blades Wexco Industries
2011 Spokesperson, NHTSA Ad Council - Buzzed Driving Campaign PSA's
2011 Spokesperson, AutoZone,
2010 Spokesperson, Turtle Wax
2010 Spokesperson, Michelin USA
2010 Spokesperson, Shell Oil, Pennzoil, Quaker State, Motor Oil Matters (M.O.M.)
2009 Spokesperson, Rain-X Division of Shell Oil
2009 Spokesperson, Mobil1 Motor Oil division of Exxon/Mobil

Credential / Recognition Highlights:

Honoree, 2012 Car Care Council Women's Board Aftermarket Woman of the Year
Honoree, 2011 Women in Remarketing Excellence Award
Honoree, 2011 SBN SEMA Athena Award
Honoree: 2010 Motor Age Contributing Writer
Honoree: 2007 Stevie Award Women in Business Finalist
Honoree: 2005 Women Who Make a Difference - Los Angeles Times

COO, Woman's Automotive Association International
Member, Motor Press Guild Los Angeles
Member, SEMA Businesswomen's Networking Association
Member, Car Care Council Women's Board
Member, Women's Industry Network
Member, Automotive Service Association
Member, Tire Industry Association
Member, Automobile Oil Change Association

Judge, Annual Tire Review Top Shop Awards

Board Member, Collision Industry Foundation
Board Member,
Board Member,
Board Member, M2W - Marketing to Women Conference 2011
Board Member, United Spinal Association  2009

Contributing Editor,
Contributing Editor, Citi Bank Women & Co Blog
Contributing Editor, Allstate Insurance Blog
Contributing Writer, Women's Day Magazine Online
Contributing Writer, Tire Review Magazine

For more Media and Press information on Jody DeVere visit

Visit Jody DeVere online at

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