An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com which turned them into a classified advertising powerhouse and now generates hundreds of millions of dollars. Past roles include: ad agency owner and business development; sales and management for newspaper and cable ad sales; piloting the one-time AOL Time-Warner multi-media cross-selling initiative; Regional Sales Manager for Who’sCalling, and consulting for television stations to help them develop online revenue streams. Her current company, Now Marketplace, Inc., is a one-stop shop for dealers and local businesses wanting to maximize the Internet as advertising. Her company was awarded a coveted position in the University of Central Florida Business/Technology Incubator in 2009.
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