Driving Positive Change for Women in the Automotive Industry
For more than two decades, AskPatty.com has been a trusted leader in transforming the automotive industry through education, certification, and empowerment. By helping dealerships, tire dealers, and service centers better understand and serve women consumers, AskPatty has built a lasting reputation for promoting trust, respect, and communication.
What’s New at Ask Patty
Marketing to Women in the New Year: What 2026 Will Demand from Automotive Businesses
As we move toward 2026, the automotive industry continues to change, but one truth has only grown clearer over the…
Certifications, Courses, and More…
Be a part of the industry-wide movement. Memberships begin with our Certified Female Friendly training program, marketing portal access, and employee and leadership development with our UpShift courses.
Our flagship program, Certified Female Friendly includes comprehensive training in sales and marketing to women along with access to a marketing portal full of fresh ideas.
UpShift Courses provide your present and future employees the tools to create and sustain an equitable and inclusive work environment to compete in a growing diverse market; business leaders must ensure their employees are ready to meet workplace challenges and thrive.
Our Lunch and Learn series presented by Joni Stuker, author and Ted Talk Presenter with 32 years proven automotive consulting experience, covering topics ranging from unconscious bias to building a powerful BDC team.